Based in BelgiumCreating worldwideDutch, English & Spanish

UGC creator, content strategist & coach

As a UGC creator and content strategist, I support brands turning ideas and brand awareness into content designed for social media across platforms and campaigns.

80+ Brands have trusted and relied on my expertise to bring their products to life through content that is and feels natural and built with intention. Every concept starts with the true understanding of the needs and desires of the audience.

As a UGC coach, I guide other creators in how to turn their content skills into paid brand collaborations and build their own UGC business.

For brands → For creators →
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Jess Gonzalez
AvèneGoodieboxPearleSPAGillette VenusStart 2 RunPepsiSharkNinjaOrchestraDeliverooDomo

Content shouldn't start with just another video.

It starts with understanding who we're talking to.

Before I create, I take the time to understand your brand, its values and your audience, so I can genuinely embody them on camera. Knowing exactly who we’re speaking to supports me to create a strong concept and script, communicate the right message and make sure the content feels aligned with your brand. That’s how I create with intention.

UGC video for SPA
UGC video for Pearle
UGC skincare video
01

Getting to know
your audience

What catches their attention? What matters to them most? What they need to hear and feel to care about your product? That’s where the creative process starts.

02

Thinking beyond

Have a complete script ready? I’ll bring it to life. Need a concept from scratch? I’ll research, develop and write the whole script, all this is included.

03

Building on what works

I’m in it for the long run. With a long-term partnership, I become familiar with your brand, your creative direction and the way you like to work. That means less time spent starting from scratch and more room to build on previous content, explore new angles and keep your creatives consistent without making them feel repetitive.

Your brand deserves more than just one good video.

Built on understanding. Made to keep evolving.

My services →
Jess working on her laptop
A glimpse of my work

Content made to be watched, not scrolled past.

From organic social content to paid creatives, I create videos that feel natural to the platform while staying true to the brand identity.

Different brands. Different audiences. Different creative approaches. Because great UGC shouldn’t feel like the same formula with a different product in hand.

Explore my work →
Pinned UGC videos Grid of UGC videos
Just RusselBiodermaHappy FlopsKapten & SonMeralunaYummy GumsDexterMolis&coQueen TarziRoodthooftAeroMoov
About meGet to know me → RatesFind your package →

Looking for your next go-to creator?

Great collaborations are the ones you want to keep building on.

I bring energy, ownership and genuine commitment to every brand I work with. I care about creating work we’re both proud of, building a smooth collaboration and being someone you know you can rely on when the next campaign comes around.

Ready to create together? I’d love to hear what you’re working on.

Let’s work together →
Jess Gonzalez
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